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April 15, 2009SANTA CLARA, CA – TiE Silicon Valley will host TiEcon 2009, the world’s largest conference for entrepreneurs, May 15-16, at the Santa Clara Convention Center. Position2 has been selected as the agency to help drive the strategy and execution of search and social media marketing campaigns to maximize the online visibility of TiEcon 2009. Position2 aims to let the world know about TiEcon 2009’s ultimate stimulus package—an audience comprising every imaginable resource to fuel bold entrepreneurial dreams. Position 2 will leverage its expertise in PPC (Pay-Per-Click) advertising, SEO (Search Engine Optimization) and SMM (Social Media Marketing)—the very same marketing techniques that are crucial to start-up companies—to publicize what’s in store at TiEcon 2009. “The hallmark of successful start-ups has always been clever, bootstrapped marketing,” said Niraj Swarup, Marketing Chair for TiEcon 2009.  “Today, entrepreneurs must deploy sophisticated search and social media marketing to realize their dreams and make their ventures successful.”  ”The whole world is spending more time online for a plethora of reasons, and the phenomenon of social networking is blurring personal and professional lines” said Rajiv Parikh, CEO, Position2, Inc.  To announce themselves, establish their brand, and attract potential employees, partners, funding and customers, start-ups have to execute a thoughtfully crafted strategy for the online world that goes well beyond a great web-site.Rajiv Parikh elaborated on his agency’s goals for TiEcon: “I’m very excited that a sophisticated, tech-savvy group such as TiEcon 2009 has chosen Position2 to help drive its online presence and visibility. We are a fast-growing start-up ourselves, and so we’re passionate about TiEcon 2009’s mission. Our goal is to make sure clients like TiEcon can be found by entrepreneurs and investors—whether it is through a Google search or on a social network like LinkedIn.” “And we’re working behind the scenes to optimize the TiEcon 2009 web-site for search engines (SEO) and also looking at PPC paid search advertising campaigns.” Position2 is contributing to the efforts of TiEcon’s dedicated volunteer group which is passionately leveraging its personal and professional networks to maximize the social media presence for TiEcon 2009.TiEcon 2009 is the 16th annual conference of the TiE entrepreneurship group. In addition to structured networking sessions and access to some of the world’s leading venture capitalists, conference attendees will hear from inspiring business leaders including Brad Smith, CEO, Intuit, Reid Hoffman, Founder, Chairman and CEO, LinkedIn, Hans Morris, President, Visa Inc, and Vivek Ranadive, CEO, TIBCO.TiEcon 2009 offers five conference tracks each targeting a key tech domain: Internet Infrastructure, Consumer Web, Cleantech, Wireless, and Software. Each track will have focused panels, CEO presentations, and networking lunches. Several business boot camps will expose functional specialists to the broader business essentials for launching a successful entrepreneurial venture. Three new initiatives will be featured as part of TiEcon 2009’s goal of nurturing entrepreneurship as the ultimate stimulus package:1.  PowerConnect: Networking focused on each of the 5 conference tracks for entrepreneurs to engage with industry experts, venture capitalists, consultants, and peers within a vertical.2.     TiE50: to showcase 50 of the most promising start-ups spanning the five conference tracks.3.  Business Boot Camp: 6 working sessions led by veteran entrepreneurs covering topics such as raising funds, cost-effective visibility through guerrilla PR and social media marketing, building teams, addressing legal issues, and driving sales.Register for TiEcon 2009 today by visiting TiEcon.org or calling 408-567-0700. Follow TiEcon 2009 on Twitter at www.twitter.com/TiEcon , on LinkedIn at http://tinyurl.com/TiEconlinkedin, and on Facebook at http://tinyurl.com/TiEconfacebook. About TiETiE is a global, not-for-profit, non-political, and non-religious organization dedicated to fostering entrepreneurs across its international network sponsored by top venture capital firms and Fortune 500 corporations.TiE is spread across 53 chapters in 12 countries comprising of 1,800 experienced entrepreneurs and business executives as charter members, 12,000 aspiring entrepreneurs and professionals as members. TiEcon.orgAbout Position2, Inc.Position2, Inc. With over 75 advertising, marketing, creative and technology personnel, Position2 focuses on ‘surround and intent’ based marketing with search and social media messaging and information highly relevant to the specific stage of a target’s decision-cycle and stated or tacit intent.Position2 is pioneering a new type of knowledge process outsourcing and is among the first to focus on off-shore marketing services. The company is well on its way with in-house developed technology, processes and client delivery mechanisms from an operational center in Bangalore and a Silicon Valley office to service U.S. and global clients. Funded by Accel, Position2 has quickly acquired clients that range from Fortune 500 companies to VC funded, high growth Silicon Valley start-ups. After a seed stage investment the company is experiencing 100%, cash flow positive, year-over-year growth.position2.com  Read Full Story...

I was searching and exploring different SEO services on the web and one sentence was particularly noticeable on many different SEO websites.

The sentence was:

We provide 100% natural link building at very affordable prices!

Reading this sentence amused me. It even made me laugh. It made me think Isn’t this SEO company wrongly categorizing paid links as natural links and misguiding the customer?

If you do not know what natural links are, here is a definition taken from a well-known internet resource:

A natural link is a link to a website or webpage that was freely given, that is, a user linked to it because he found it useful and relevant, without intervention or coercion from the owner of the website. Natural links are often the result of having good, relevant, accurate content.

Now, just because you know that SEO companies are paid to do link building, you can easily believe that natural links are really hard to build by such companies. Ironically, a lot of customers still do not understand that SEO companies cannot build natural links for you, simply because natural links are implied to be built by a normal end-user.  Read Full Story...

When you’re looking for new ways to increase traffic to your site, you should consider some search engine optimization tactics. One of the fastest and easiest ways improve your sites search engine rankings is through article marketing. Article marketing can send your search engine ranking through the ceiling, if you go about it in the right way.

One way to get your articles out there and ready for business is with the help of article directories. Article directories will help your search engine rankings and improve your chances of success. You will want to make sure that you submit your article to the major directories like Ezine Articles, Go Articles, Isnare, Buzzle, etc.

Before submitting any of your articles to any of these directories, it is best to find out what is expected of you. Sites do not allow plagiarism, so make sure that your content is completely original. You may or may not be able to use your own articles again, it’s best to double check before submitting. Different directories allow different kinds of submissions. Find out if you can use affiliate links or other elements before you submit an article to a directory.  Read Full Story...

When it comes to making money on the net, there are a variety of ways that you can do it. In this article I will be going over a couple of the methods you can make money off the net that I have used, and have worked well for me.

The first option that many new bloggers take on is google adsense. This is how google makes there money on the net, and by displaying ads that are relevant to your content on your blog or page, when someone clicks on one of the ads you receive a cut of the money that the advertised is paying for.

Do not think you are going to get rich by using adsense over night. There are many successful people that make a living off of it, but there are many more that do not then there are that do. The key to making money with adsense is where the clicks are coming from.

Being an affiliate for eBay is another way that is good for generating an online income. For the beginner that is just starting off I would recommend using a script called Build A Niche Store.  Read Full Story...

The internet has made quite a big stir in the marketing business. Affiliate marketing is one of the fastest growing online businesses in today’s world with almost every country involved in it.

Affiliate marketing is a simple process that could be initiated by anyone who fulfills the basic requirements. There are basically three parties involved; the merchant or the seller, the affiliate, and the customer. The affiliate is involved in promoting the merchants products using a website hosted by the affiliate. When a customer clicks on a link that’s on the website, he or she will be directed to the merchant. For this, the affiliate will be compensated.

Affiliate marketing requires a person to promote and sell other people’s products. For this, they get a commission. You are actually a third party and a person who does pre-selling for the product on sale. If you are an affiliate, thanks to you, many people become aware of the product and are easily directed by you to the seller.

Since the product is not yours but the merchants, you need not have to worry about keeping an inventory. It’s all hassle free as long as you market the product well. Advertising methods such as Search Engine Optimization (SEO), e-mail marketing, display advertising, etc is frequently used by affiliates to increase their profits.  Read Full Story...