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The Untold Truth About Affiliate Marketing

The internet has made quite a big stir in the marketing business. Affiliate marketing is one of the fastest growing online businesses in today’s world with almost every country involved in it. Affiliate marketing is a simple process that could be initiated by anyone who fulfills the basic requirements....

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Tips and Strategies for a Small Business Entrepreneur to Beat the Competition

Posted by Ken Longbridge | Posted in Articles | Posted on 19-01-2010

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Many new Small Businesses fail during the early years and one of the reasons attributed for the failure is their inability to beat the competition.

To be successful in your business and to be acknowledged as a successful small business entrepreneur, you have to adopt certain strategies that will enable you to outsmart your competitors and beat them. 1. Go Shopping Yourself:

If you are a manufacturer of certain products, you should go shopping yourself at least once a fortnight. By doing this you will be able to see how and where these products are being displayed, the price at which your competitors are selling their products and the type of packaging used. In fact purchasing of your competitors products on regular basis, testing them and comparing them with your products will be a very useful and productive exercise.2. Become a member of a Professional Association:

As an entrepreneur it is very important that you become a member of a professional association related to your business or industry. Never, ever think that you can operate in a vacuum and succeed. By regularly attending their meetings, you will get the opportunity of meeting like minded people and your competitors too. Opportunities for gathering vital information and secrets abound in such meetings. Be watchful, grab them and implement them in your small business. 3. Gather Information about Your Competition:

Main Entrepreneurs Awards 2008 – 2009

Posted by Ken Longbridge | Posted in Articles | Posted on 11-01-2010

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The Foundation Everis has decided to convene an award that encourages the emergence of new entrepreneurs guaranteed or discovered by renowned scholars and to facilitate the financing of business projects with clear objectives of innovation, feasibility and benefit to society.

 

The Everis foundation considers necessary to promote the entrepreneurship

in spanish academic and scientific field , where there is a great quality in the investigation but in which scarce entrepreneurial talent capable of implementing projects with commercial value.

 

To help meet this need for Spanish society, the Everis ation has economically endowed the Entrepreneurs prize, also has decided to get involved in the development of projects awarded each year to contribute their knowledge and collaboration during the early stages.

 

The HSBC Young Entrepreneur Awards, is a regional business plan writing competition that invites talented post-secondary students from Hong Kong and other Asian countries to display their creativity and business acumen.

 

Gold Award winners from each country or territory will compete for the Best of the Best Awards in Hong Kong in June 2008. The team that wins the regional competition will be awarded a business development fund of HK$100,000.

Entrepreneurs – A New Phenomenon

Posted by Ken Longbridge | Posted in Articles | Posted on 06-12-2009

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Entrepreneur session by alumni

Image via Wikipedia

Ideas have been crated and trashed by entrepreneurs since the introduction of the internet and utilizing its accessibility as a tool for marketing. So just imagine how many are those ideas already and others are still floating in this new phenomenon called the World Wide Web.

Although it is true that an idea’s longevity can be measured of this new phenomenon’s usefulness to the clientele, other factor that should be considered is an idea’s resistance to change. When we say, resistance to this new phenomenon it means, that the products is flexible enough to suite and match a variety of changes over a period of time.

To set my point clearly, roughly 20 years ago the fad of whitening soaps, age defying creams and other beauty products are now wiped out by the more scientific and enhanced option of plastic surgery. But, the central themes with these trends lie in the fact that these merchandise are all for the sake of beauty.

The following checklist will help internet entrepreneurs assess and therefore gain valuable insights on how to improve outdated internet schemes and merchandise and at the same time prevent the untimely drop of your newly introduced internet product in the market.

Difficulty of Funding for Indian Entrepreneurs

Posted by Ken Longbridge | Posted in Articles | Posted on 16-11-2009

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Today India appears to be poised for phenomenal growth and this could be well observed at the start of the new millennium. India is becoming a priority destination for different foreign investors and venture capitalists. Today’s knowledge-based economy of India is considered as a fertile ground for the upcoming entrepreneurs. As a result, the Indian businesses are now adapting the global competitive environment. But previously, this was not the case; most of the early entrepreneurs had to face hindrances in the path of their success due to various reasons such as inadequate opportunities, scarcity of capital, lack of technology and many other factors.

India is a conservative nation and most of the people prefer regular monthly pay rather than embarking on any business venture on their own. In India, people do have innovative ideas but translating these ideas into business enterprises involves many risks which they find difficult to tackle. This has led to an overall cautious mindset amongst the upcoming entrepreneurs. Even if an individual makes up his mind to start up an enterprise, he fails to get proper motivation, financial backup as well as proper sources for funding. The most common difficulties faced by Indian entrepreneurs are non-availability of good credit schemes and complexities in acquiring long or short-term loans. Also the Indian banks show lack of interest in entrepreneurial projects and put hindrances in processing the funding request applications. These constraints make an entrepreneur feel handicapped in initiating any kind of business venture.

Passion is No Ordinary Word-channelling the Sales Professional in Every Entrepreneur

Posted by Ken Longbridge | Posted in Articles | Posted on 08-11-2009

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As a sales trainer, I work with people from all walks of life who share a common goal—they want to learn how to emulate the success enjoyed by the top-ten percent of sales professionals in organizations both large and small.

People have many reasons to be motivated to attain that kind of success and in my experience entrepreneurs are especially driven. Here’s why. For them, it’s not just a job that’s on the line, it’s everything. Their livelihood is at stake! And the consequences of being anything other than in that top-ten percentile might be the difference between success and failure for their startup business. And in my opinion ALL sales people are entrepreneurs.Scott Shane, the author of “The Illusions of Entrepreneurship,” made it clear in a recent interview inBusinessWeekjust how high those stakes are for most business owners. “The myth is that somehow if you manage to hit the average or hit the median, you’re going to be fine. The reality is that the distribution is so skewed you have to hit the top for it to matter, and in fact, you have to hit the top 10% to have income as an entrepreneur better than what you would have gotten working for other people.”

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