Since Facebook is still young and new in many ways, its rate of explosion over the past few years has been uncanny. Like many other social media sites and networks, theres an unparalleled capacity for connecting with highly targeted people that can be interested in your chiropractic practice. It is an unbeatably powerful form of leverage on the internet. Many companies know this is true, and are raising hell to get a piece of the action.
Microsoft, Google, and Yahoo supposedly engaged in a high-stakes bidding war to just purchase a small share of Facebook’s massive appeal and success. Microsoft eventually sealed the deal, shelling out 240 million bucks for just less than 2% of the company! What should this mean to you as a chiropractor and business owner? Well, if these big-dogs are salivating at lucrative possibilities, you should be too from a new patient and branding standpoint. From the previous purchase, it’s estimated that Facebook is now worth in excess of 15 billion!
I began to teach social networking and social media marketing to chiropractors about 3 years ago, and the success of my students has been inspiring to say the least. 3 years ago it was MySpace that was the most popular, and since then Facebook has taken the cake, no longer being a site just for college kids. Now MySpace is trying to follow in the steps of Facebook, but the two combined are a formidable powerhouse for chiropractic marketing.
Ive been allowing my voice to be heard about social media sites like Facebook for years now, and its not just to hear my own voice! There are upwards of 140 million members on Facebook, and a growth of 200,000 new members on a daily basis. If those numbers don’t explain my fervor about it, then nothing will. Its an entrepreneurial goldmine.
By starting a chiropractic marketing campaign on these social media sites, you’re meeting countless people from your community while creating credibility for your practice. Create a personal relationship with these people, and you better believe that you’re going to be the first person they think of when they have a chiropractic issue. When these people trust you, they’re going to be marching through your door seeking your services.
Not only is this form of chiropractic marketing totally free, but its also a fun and exciting process. Connect with people across the globe with keyword specific marketing. I have friends who have had great success selling their books by marketing for highly targeted niches and people of certain literary interests. This is just the beginning of whats possible. Make your profile personal with photos, songs, and videos that you enjoy. Poke people and send messages to others who enjoy the same hobbies and activities.
When the big guns like Google and Microsoft see a tidal wave coming, you better believe they’re seeing correctly. They see the profits about to pour in from Facebook, and they’re acting accordingly. This means that chiropractors can ride that wave as well. Start by creating your first account on Facebook and getting to know the site.
Join groups on these social media sites that you identify with and share your story with the world. When you not only sell your practice but also sell yourself as a product, you will have much more success. Brand yourself and clearly establish yourself as the leader in your field, building credibility and respect. Soon people will follow the leader, and walk through your doors needing your services.
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May 6, 2011 at 11:15 pm
That’s gonna be great! People behind Facebook are really geniuses.