Anyone that has been involved in SEO has heard Google can penalize you for having hidden text on your page, but when it comes down to it, it’s really not anything to be overly concerned with. Unless you are hiding in your alt tag images the words Viagra on the cheap or Texas hold em, you’re usually not going to have an issue with Google.
Find hidden things Google hates
An easy way to see if you have harmless CSS or any other disguised advertising is to use the Web Developer Toolbar for Firefox. Click CSS then Disable Styles then All Styles and you’ll see if you have hidden things the search engines (especially Google) doesn’t like you to have on your page. These are actually things Google could potentially ban your site for or even put your site in its sandbox.
Submit A Site Map
Submitting a site map is a great way to get some back links to your site, even though they come from your own website and not another site, Google will still display almost all of them in the back links check on Google.
To submit a site map, it must be in XML form. There are example forms on Google you can create if you have all your links together, just do a search for create free site map for Google.
To check your back links after you’ve submitted your site map, go to Google.com and type in link:yoursite.com replace your site with your actual site name. This will display around 1/10 of the actual back links you have to your site. Google displays the websites that are of more importance and the newest back links to your site, which is the top 10% of your back links. You will be able to find a list of all of your back links at Alexa.
Maintain Your Back Links
In order to maintain your page to be ranked high, make sure to keep a few different copies of your main index file to your site on hand and rotate those out twice a week. This keeps your site content fresh and new and Google will then crawl it more frequently as well. The second thing you need to do in order to maintain your rankings is submit new back links, text links every week, even if it’s only 5 or 6. But of course the more the better.
If you’re looking to gain more back links, make sure you don’t go with reciprocal linking. This went out around the turn of the century. Google is looking for naturally popular websites, not artificially popular sites that have been linked to reciprocally, it’s pretty obvious with that one. Google doesn’t even look at reciprocal linking anymore.
The Google PR Myth
Another thing many folks are still counting as utmost importance with Google is the Google PR of their site. I firmly do not believe in this tool for a percentage of websites anymore, it very much seems to be no longer accurate. Again, Google wants naturally popular websites, not sites that are trying to artificially inflate their Google PR with non-unique content article blasting or blog blasting software, etc.
How To Get Backlinks
Blog linking can be a great way to get back links, except that it’s very time consuming. Another way to get links is by article writing. If you’re good at writing and can come up with unique content, go for it.
The more interesting the article is, the more comments you will receive, the more comments you receive, the more importance Google will place on the article page and will then move your article up in rank, so make sure you choose an interesting topic to attract attention. Put your important search terms in the title and submit it to either egghead cafe (which by the way is offering cash for new unique articles submitted, if chosen to be displayed in their article directory) or Xomba.com.
Xomba is a PR 4 article directory which accepts most any articles, so you can rest assured this will rank fairly high, or at least get you a good amount of traffic on Google.
Even if you do not write an article about the products you sell or the services on your website, you can still write an article completely off topic to your website if that is what it takes to make your article interesting to readers and gain popularity. You can always put your link in the blurb and/or author info area at the bottom of each article you write.
Duplicate Content Articles Myth
Some SEO developers will tell you that article writing hasn’t been popular since 2005 and will not boost your rankings anymore on Google’s engine. This statement is actually only half true.
Duplicate content articles will not get your site ranked higher. The most common problem regarding article submission is duplicate content and Google duplicate content penalties. This can be avoided by simply using a unique content article submission wizard. An example is Unique Article Wizard.
This tool actually submits thousands of different articles over and above the one you have written to over 700 article websites in several categories which you choose. You will need to do a little work however writing different titles and three different ad copies, but the tool will actually change your blurb at the end or “about the author” with a find and replace feature built in to the submission area.
Writing even one article per week can get you 1400 back links to your site, as the submission tool will allow two text links in the blurb. You will then find hundreds of different articles with your website link on Google after a few days and you will see a change in your rankings, guaranteed.
More From EntrepreneurIdeasClub
- A Brief Introduction To Article Submission
- Article Marketing For Your Business With Unique Article Wizard
- Article Marketing Your Easiest Website Promotion
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