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When you run a business, you always think of ways to earn back the money that you spent to gain customers. Sometimes gaining back the money with profit is more interesting. In running a business on the internet, the same thing also applies. But, do you need to have a good marketing strategy!? And…...

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How Do Women Entrepreneurs Excel in Business?

Posted by Ken Longbridge | Posted in Articles | Posted on 05-01-2010

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For five years now, women have been one of the largest demographic of people starting up businesses. Yet, they are also going under about as fast as they are starting up. “What are women doing wrong in business?” This is the question I’m most frequently asked when giving an interview about my book, “Discovering Your Inner Samurai: An Entrepreneurial Woman’s Journey to Business Success.”
As a woman entrepreneur myself, what I’ve discovered about women entrepreneurs who excel is that they do so in some ways that are similar to their male counterparts and in other ways that are distinctly different.
Both women and men entrepreneurs who excel:
* Are self-disciplined.
* Hold strong, clear visions about the direction of their companies.
* Follow detailed plans of action to support their visions.
* Know how to make tough-call.
* Use coaches and mentors to keep them strategically aligned for success.
* Exude confidence and determination.
* See problems, failures, and setbacks as opportunities, openings, and clarifiers.
Women entrepreneurs do all that and then some. More often then men, women also:
* Create lifestyle businesses that encompass the full spectrum of their lives.
* Have a natural affinity for customer care and service.
* Are three parts “strong woman” and one part “good girl.”
* Have strong, values-led businesses. – Follow and trust their intuition.
* Are “whole”-istic in their decision-making.
* Measure success by their quality of interaction with people and how much they help others.
Top Five Mistakes Made by Women in Business
1. Letting them see you sweat.
Too many times I’ve seen women, when they aren’t feeling confident about themselves or their abilities, disclose their lack of confidence. They do this by asking lots of questions before they even look at a project, hedging when it comes to making a commitment, as well as breaking eye contact and fidgeting.
Showing lack of confidence, either by word or action, is a self-defeating behavior. Never let them see you sweat! Say yes. Then figure out how to deliver.
2. Displaying negative emotions.
Displaying anger, bitterness, or spite is never attractive. Turning into the victim or martyr when things don’t go your way by whining, complaining, or blaming is counterproductive. Don’t defend yourself, argue, or yell at your clients or colleagues. And, for heaven’s sake, don’t cry!
Without a doubt, you can deal with every challenge in business without being negative. Instead, take action. Offer a solution.
3. Making excuses.
Women seem to think that, if they explain why they didn’t return a call, answer an email, show up on time, or meet a deadline, everyone will understand and it will be okay. Not so.
Excuses convey to the other person that what you were doing was more important than what someone else wanted you to do. An explanation means you are asking permission to be excused for what you did not do.
Instead, be impeccable with your word. Do as you say.
4. Being bitchy.
Take your cue from Cesar Millan, The Dog Whisperer: Stay calm and assertive. You do not have to act tough, be bitchy, or come across aggressively in business. Instead, stay calm, be assertive, and establish a cooperative model when dealing with others.
5. Making decisions from a “scarcity mentality.”
Too many women have a mindset of scarcity when it comes to their businesses. They believe they lack time, money is scarce, and there aren’t enough customers. They don’t understand that near-term lack infects long-term prosperity. Therefore, make decisions for your business based on the far-term vision of expansion and growth.
Both women and men can and do succeed as business owners. Many of the things that men have been doing right for years can easily be adopted and put into practice by women. However, as a woman entrepreneur, it is also important for you to do two additional things. First, cultivate the instinctive qualities and skills that are specifically characteristic of women in business. Next, start to eliminate the five top mistakes women make in business. If you implement these key steps, you’re bound to excel as a woman entrepreneur.

Entrepreneurs Must Make Money!

Posted by Ken Longbridge | Posted in Articles | Posted on 03-01-2010

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Entrepreneurs today are struggling. A few are earning but the greater majority of people are not able to earn enough to sustain themselves in business

Yes the economy is damp but business stimulates the economy. So the need for entrepreneurs is great

Today I see an incredible interest in business and more are taking the plunge headlong into entrepreneurship. Commendable & I applaud you

However, the statistics of entrepreneurs making money is not on the rise. In fact, the numbers are staggering

Now, being in business and staying in business does call for some overhead dollars. Even the basics – maintaining a website, small advertisements etc. The struggle is, entrepreneurs without a foundation in business or no hands on real marketing plan are destined to go around in circles for years

So many get ensnared in all the gimmicks online and set themselves back many years

Winning in business hinges on solid business principles, a decision to win, robust skill set and a kick butt marketing, tactical plan of action – add daily support to reduce the window of errors

Entrepreneurs Can Get 1000 Pound Aid

Posted by Ken Longbridge | Posted in Articles | Posted on 01-01-2010

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Entrepreneurship is perhaps one of the most challenging adventures in life especially for young people. This is owing to the fact that it requires the investment of capital, something that most assume to be very elusive. Besides, most young people have been oriented to believe that getting a decent employment is the only way to success. With the emerging trends of reducing job opportunities and more and more people losing out on getting jobs, the load of unemployment is fast weighing down on the economies. Entrepreneurships are the only option out of this yoke. ENTICING ENTREPRENEURS In a bit, deal effectively with this heavy burden of gross unemployment, most governments has resorted to entice ambitious entrepreneurs whom they view as their compatriots in creation of jobs. A good example of such an enticement operation is the shell cash reward scheme. THE SHELL CASH REWARD SCHEME This is an ambitious program being run by the shell company that aims at implanting and nurturing the spirit of entrepreneurship among the youth. This program, dabbed the livewire program me, puts the spot light on young people aged between sixteen and thirty years with ambitious entrepreneurship ideas which they wish to turn into reality. THE LIVEWIRE 1000 POUND REWARDS This shell livewire reward scheme comes with a reward bounty of different natures. There is a monthly prize of 1000 pounds given to the most realistic and ambitious entrepreneurship idea from the targeted youths. It is given as a kick off capital for the winning idea and often goes a long way into not just making another young person self reliant but creating jobs for many others. In addition, the shell livewire reward scheme has set aside a total of seventy thousand pounds for awards this year. Sixty thousand pounds of which is reserved for the one thousand pound per entrepreneur monthly reward and the other ten thousand pounds for winner of the annual Young Entrepreneur of the Year Contest. LIVEWIRE COVERAGE The shell cash reward livewire scheme has grown over the years. Currently this scheme is run in 20 countries. Beneficiaries of this scheme enjoy an enhanced communication and website up dates on business and entrepreneurship trends. This website can also be accessed by other entrepreneurs who may not have stemmed from this program but would like to improve their entrepreneurship skills. It also invites successful entrepreneurs to share their skills on this web for the benefit of the ambitious young upcoming entrepreneurs. GOVERNMENT GRANTS Getting government grants to boost entrepreneurship ideas and ambitions is not one of the easiest things to achieve but not impossible and the government has no apologies for making it that way. It is a deliberate strategy adopted by the UK government to test the applicants need for the grant. A lot and patience and perseverance are thus very necessary if this grant is anything to dream of. LOCATION AND THE GOVERNMENT GRANT The location of ones firm is another factor to look at as far as allocation of a government grant is concerned. Firms located within an assisted area have a higher probability of getting selected for grant schemes not to mention the possibility of larger grants.

Entrepreneur Visas – How To Get It Procedure

Posted by Ken Longbridge | Posted in Articles | Posted on 30-12-2009

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You can get the Singapore Entrepreneur Visa in India, if the Singapore Government approves your application for Entrepass, the nickname for Entrepreneur visas. Once you are granted the entrepass, your company should be incorporated in Singapore within 30 days from the date of an in-principle letter of approval. In cases where your application is unfortunately rejected, you will be under no obligation to set up the business.Who Can Apply?You can apply for a Singapore Entrepreneur Visa in India if you are an innovator or an entrepreneur capable of creating global value. The entrepass is a variation of the employment pass designed specifically for foreign entrepreneurs willing to incorporate a business in Singapore. Understand however, that no visa is required to register your company in Singapore. Only when you need to relocate to a Singapore location, the entrepass will be needed. A workable business plan, an entrepreneurship background and strong business ideas will be the major deciding factors. You will also be required to make necessary start up investments for the business to be up and running. Some Key FactsIt is necessary to understand these key facts while planning on a Singapore Entrepreneur Visa in India.Your application for the Entrepass should be accompanied by a business plan which is at least 10 pages longFour to six weeks would be needed to process the applicationSuccessful applicants will receive Entrepass, usually valid for one or two yearsYour spouse and children (under 21) can live with you in Singapore when you have your Entrepass. Separate application for dependent pass will be needed along with your own application.The Entrepass can be renewed till such time the business is viable. In due course, you can also apply for permanent residency in Singapore.You can comfortably obtain the Singapore Entrepreneur visa in India, when you have understood the above.

Being an Entrepreneur – The Truth About Taking the Plunge

Posted by Ken Longbridge | Posted in Articles | Posted on 28-12-2009

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In today’s uncertain financial climate, is entrepreneurialism a case of taking unnecessary risks, or securing your future and that of your family, in a more direct way? Certainly there are more and more people today leaving the humdrum of office life, or the hectic and often bureaucratic ways of what is often termed ‘normal’ life, and forging a new personal future as an entrepreneur.
Perhaps one of the most surprising things noticeable is that the many people we come across taking a personal stake in their work and financial future in this way are perfectly normal people. Often we can visualise entrepreneurs as being high-flyer, city business men and women with more cash in the bank than the bank, and an already secure future.
The truth is that these people are perhaps least likely to leave the well trodden path of security, and that those of us who have taken the step of creating our own business idea, and following it through, are just ordinary individuals; people, in fact, like you and me.
So why are so many normal individuals deciding to leave the security of a traditional job and its reassuring income to become solely dependent upon their own wit and determination? There are many reasons, but perhaps these are the most common:
1. Financial security. This might seem an unlikely reason, given the apparent risk. But the truth is that fewer traditional jobs these days are anywhere near secure. Each time we turn on the news, we see reports of yet another major business or company either going under, or laying off vast numbers of employees. The days of job security are long gone, and increasingly employees are not considered the blood of the company, but expendable assets. Worse still is that very often the last people to hear of any financial instability and likely action are the employees themselves. Often those facing job losses are the last to hear of it. Being reliant on other people above you can be a constant worry, and being able to cut those ties, and be responsible to no one but yourself allows you to relax a little, knowing that you know everything about how the business is doing, and where you stand.
2. Enthusiasm. Relatively few people employed in traditional jobs can claim to be enthusiastic about the work they do. Some people can, but sadly the majority of people find work merely a tedious means to an end, rather than something which excites them, and motivates them. When you wake up in the morning, do you go to work because you have to, or because you want to? Entrepreneurialism enables people to pursue dreams and personal goals, and when combined with a personal stake and personal responsibility, this can become a powerful motivating force. Needless to say, the more motivated you are, the more likely you are to succeed. Almost exclusively, entrepreneurs enjoy a higher quality of life, and worry less because of the personal feeling of purpose, progress and success.
3. Making a difference. How much of a difference can we really make towards a business’ overall success? It can be easy to feel downhearted, watching our hard work filed away for future reference, merely a tick on an agenda distantly glimpsed through a manager’s door. Many entrepreneurs want to feel useful, and enjoy knowing that everything they are doing, each working day, is making a difference. That difference affects a great many people, from the person themselves, to their family, and of course those customers who take advantage of the service or product being offered.
Any of these reasons make it clear why this way of living represents a tremendous advantage in terms of the quality of life and attitude to work. But with all these benefits, there are clearly some issues which will justifiably cause some people concern.
Often people associate being an entrepreneur with being a risk taker or a gambler, having huge financial backing or a team of people to support you. In fact, none of these things are true or necessary. Very few entrepreneurs would consider themselves gamblers. Perhaps those workers who turn up to work each day in traditional jobs are gambling every bit as much, yet never knowing exactly how the dice is falling until they’re made redundant. Those working for themselves tend to have a very good game plan, a good understanding of the way forward, of the product or service, the marketing and how best to approach the dream of running their own business.
It needs planning, certainly, and plenty of preparation. But you don’t need any financial backing in many cases, and you don’t need a team of people. In terms of starting your own business, what you do need to be able to set out on your own, working for yourself and running your own company, is passion, a dream, and plenty of ambition. With many forums on the web it is easier than ever to share experience and understanding of being an entrepreneur by talking with those who have already taken the plunge.

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