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This article is especially for new online marketers who are trying to understand SEO. I want to mention that SEO is an art and definitely not a science. There is no one simple way of doing it right. If there were such ways, people would exploit them to the point that such a method would be deemed worthless.

Through my journey, I have checked many different SEO practices. From experience, I can tell you that some measures will definitely harm your website in the long-run. They are mentioned here:

1. Duplicate content on your website
If you have duplicate pages on your website, you can expect to get penalized. Try switching around your content so it does not match the other on-site content pages exactly. Bots leave your website when they see duplicate content so make sure that does not happen.

2. Too much of Flash, Shockwave or Javascript
Search engines dislike Flash because they cannot read it even though they might be able to index it. So if your entire website (or the entire intro page) is made in flash, you will leave some money on the table as far as SEO is concerned. It is roughly the same with Javascript; although it is fine to use in cases where it it really needed, too much JavaScript can cause problems for your website.

3. Filling your footer with junk
If you have loads of links in your footer connecting to junk websites or webpages, you will be penalized. Make sure you put only a few links in your footer and the links never target spammy resources.

4. Linking out to low quality websites
You have no control on who links to you but who you link to is definitely under your control. If search engines find that you are linking to a link farm, a bad neighborhood or a junk website, they will not look at you in the best light possible.

5. Try to avoid using cloaks or sneaky redirects
Remember, anything which is done to deliberately deceive search engines can be expected to get penalized sooner or later. Cloaking and redirects which deceive search engines are easily identifiable and should be avoided because they can get you banned for a long time.

6. Having server downtime
Try turning off your server for 3 days and Google will de-index you, which means that your website will not show up anywhere in the searches. If you have a bad hosting server, you will kill your rankings without even knowing it.

7. Keyword stuffing
If you stuff your keywords in your title tags, keyword tags and in the content to the point that you go overboard with it, you can expect Google to flag your website as spam. As soon as that happens, you will most likely get de-indexed.

8. Having little content on your website
You absolutely need content to rank high most of the times. If you have a one page website, it will be harder to rank high for it. If you have too little content, you might even get less weight from the search engines.