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Article Marketing is a great way to drive traffic to your site as well as building backlinks to boost your search engine rankings. The trick is to do your research before you start writing articles.

First you must decide the purpose of your article marketing campaign. Do you want to build a list, drive traffic or build backlinks for SEO? Deciding the purpose of your article marketing campaign will determine the structure and writing style of your article.

Articles are a terrific way to build your list. Use your articles to give first-rate information for your readers. Provide a solution to a collective problem in your niche in your article and link to your site giving away a free report detailing the idea as incentive for people to opt in for your mailing list.

Traffic generation with articles is a proven procedure. Using well written articles circulated to the top directories will bring you lots of traffic, if you do a little work after your first article submissions.

Make use of secondary article directories to link to your first articles. Social bookmark your articles for more backlinks. Ping your articles at PingOat.Com. Submit your author feeds to RSS directories. Build even more backlinks to your articles using sites like FreeTrafficSystem.Com and UniqueArticleWizard.Com.

By building backlinks to your existing articles they will rank higher in the search engines for your targeted keywords bringing you more traffic.

Building backlinks is crucial for search engine marketing, article submissions are a key component to any search engine marketing campaign. When you submit your articles the directory benefits by gaining fresh content and you benefit by being able to add anchor text backlinks in your resource box. When using article marketing for SEO and backlinks always use your two resource box links as anchor text to build authority for your keywords.